The AEO Formula

Build content that can be found, understood, trusted, and cited.

The AEO Formula is a 58-page practical field guide to Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and visibility in AI-powered search. Across 22 chapters, it connects search fundamentals with clear writing, credible evidence, technical access, and useful measurement.

What's inside

• How SEO, AEO, and GEO work together
• Technical eligibility, entity clarity, original evidence, and trust
• Question research, direct answers, page structure, and verifiable claims
• Structured data, crawler controls, and content maintenance
• Citation and referral tracking, practical measurement, and experiments
• A ten-step publishing workflow, content audit, and 30-day implementation plan
• Eight working tools, including a content brief, source and claim ledger, and visibility tracker

What you get

• 58-page PDF edition
• Matching editable Word (.docx) edition

2026 edition, reviewed through August 28, 2026. For single-user personal or internal business use, subject to the store's product license. No rankings, citations, traffic, or revenue are guaranteed.